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OAK by ABSOLUT(ABSOLUT AMBER)绝对橡木桶(琥珀)

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dynatop 发表于 2013-4-2 15:51:24 | 显示全部楼层 |阅读模式
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The latest release from The Absolut Company is a 40% abv vodka that has been aged for a minimum of six months with a variety of wood, including ex-Bourbon barrels, American oak and Swedish oak, as well as a variety of roasted American and French oak chips.

Slated for an April launch in the States, Absolut Amber is described as having a warm amber colour with a “smooth, rich, slightly smoky taste”.

Carrying an RRP of $30 for one-litre, the vodka will be given a US travel retail launch over the summer months.

A spokesperson for Absolut told The Spirits Business: “Absolut Amber will create a whole new category of spirits and has been developed to appeal to vodka, whisky and rum drinkers.”

While aged vodka is still relatively sparse, brands such as Adnams has been producing it in limited quantities for several years, in the case of its Adnams Cooper House North Cove Oak-Aged vodka, which is matured in European oak barrels and bottled at 50% abv.

The Absolut Company recommends serving Absolut Amber neat, on the rocks, or with cola.

如果这不是个假消息,那么就是说这是绝对伏特加又创造出的一个新品类了。结合了伏特加和威士忌,琥珀色。
龙富天下 发表于 2013-4-2 17:30:20 | 显示全部楼层
不断的创新是应该的,但是不是速度快了点  哈哈
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 楼主| dynatop 发表于 2013-4-2 18:14:16 | 显示全部楼层
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In a market where most vodka companies are growing and expanding through new flavor options, it’s a surprise to see Absolut take a complete left turn with what could be a game changing vodka. Absolut Amber is an oak aged vodka. Distilled in the very same way as the base Absolut (through giant rectification column stills to 96% ABV or 192 proof), the vodka is aged in and on a variety of oak barrels and oak chips (as many as 8 different woods). Absolut Amber spends at least 6 months with a variety of wood including first use white American oak barrels, Swedish oak, and ex-bourbon barrels. In addition to the time in barrel, Absolut Amber spends time with oak chips in it including a variety of roasted American and French oak chopped down barrels.

In total, Absolut Amber comes into contact with 8 different varieties of wood. It’s a little bit of a mad science experiment from a company that doesn’t have much experience with aging spirits.

Absolut Amber (80 proof/ 40% ABV, price TBD) is deep amber in color. The spirit has no added color to it but has a color equivalent to a spirit that has spent a considerable amount of time in oak. This could be because Absolut Amber comes in contact with so much wood in its short 6 month aging cycle and its extremely high barrel entry point, which could be the highest barrel entry of any aged spirit on the market.

The result of Absolut Amber’s time in oak is incredibly apparent on the nose, which is quite oak forward. The nose is reminicent of many of the small craft American whiskies which have been aged in a small barrel. The oak note is slightly raw and unintigrated. In addition to oak on the nose there’s also sawdust, toffee, roasted pecan, allspice, and dried bitter orange. There’s a lot going on in the nose but the elements aren’t playing together with any cohesion. Although the nose carries a strong oak spice, the distillation is pitch perfect and there are no vapors or burn from the nose. If the nose were sweeter it would be possible to confuse Absolut Amber with a lightly aged rum, like Baccardi Gold.

The entry for Absolut Amber is lightly sweet and slightly creamy with butterscotch and toffee leading the pack. After the initial slightly sweet notes, the oak begins to take over. As with the nose, the flavors here assemble rather than integrate, so you’re left sorting through a lot of different oak notes rather than exploring well integrated complexity. At the end of the midpalate, things begin to get very spicy. All the rich and sweet notes from the entry dissipate and a strong oak and pepper spice charges forward. This spice drives the finish which ends up being remarkably vodka-like with just a slight exhale of oak. The interplay between the oak and the spice on the finish is interesting.
Absolut Amber suffers from many of the same issues that we’ve seen with small craft spirits that are pushed to age too quickly. There simply is no replacement for time, and Absolut Amber’s time with oak is too short and too strong to develop the complexity of flavors and flavor integration that is clearly possible here. The idea of oak aging a vodka isn’t a new one, but there aren’t any brands of Absolut’s magnitude in this space. The big question is where exactly this spirit will fit. Is it intended to be an entry into the brown spirits world for the vodka drinker? Is it supposed to be a lighter alternative to whiskey? A competitior to Canadian or Irish Whisk(e)y? Absolut Amber’s position in the spirit world is unclear. We didn’t have an extensive opportunity to mix with Absolut Amber, aside from mixing it with Coke. Unfortunately the union isn’t as ideal as it is with a rum like Bacardi Gold or a lighter whiskey like Jack Daniels. The strong spice from the midpalate and the cacaphony of oak notes in the nose just don’t fit with Coke.

Absolut Amber is a testament to the growth and importance of aged spirits in the marketplace. Just a few years ago it would have been unimaginable for a major vodka company to age their spirit. Throughout the years, Absolut has shown its proficiency in capturing citrus notes in vodka and they’ve brought these sensibilities to Absolut Amber. Unfortunately flavoring and maturation are two completely different animals. Absolut Amber is an interesting idea, but Absolut has gone way overboard with the oak and way underaged the spirit. Absolut Amber would benefit for more time in barrel and the elimination of the broken down barrel chips. This spirit needs some time to bring out some of the deeper notes from the wood, enable the flavors to integrate, and develop some complexity. More vanilla from the ex-bourbon barrels, less spice from the new Swedish and American oak, and some time to really get some balance, and Absolut Amber could be really compelling.

The one thing that is really facinating about Absolut Amber is the way it manages to keep its fairly clean profile with a finish that really does show what’s possible in this space. Will other vodka companies follow? It’s hard to say, but it seems quite unlikely considering the massive succcess they are currently enjoying with sweet and indulgent flavors. Absolut Amber debuts in June in travel retail (aka Duty Free) in 5 major airports, so we will post the list as soon as we have it. It’s a strategy that worked well for the upcoming Absolut Elyx, an offering we feel is lightyears beyond Absolut Amber.
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kawi 发表于 2013-4-2 19:54:46 | 显示全部楼层
3# dynatop 超级期待
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 楼主| dynatop 发表于 2013-4-3 10:45:05 | 显示全部楼层
从网络上又挖出一张图片,看来medallion也变化了。
images.jpg
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 楼主| dynatop 发表于 2013-4-7 11:13:03 | 显示全部楼层
曾经的几款包装设计,我们现在要关心一下封口纸是否也是完全不同的了,虽然我觉得这是设计公司的天马行空机会更大。
30a4d93015dfab96bdd1806f3f224c64.jpg 93c2336d4d1a997625cd19f502ae1183.jpg 881d003f9f8722e578b58221dc72d508.jpg bb13e719f5de31445a9eb88016cbb415.jpg
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kawi 发表于 2013-4-7 21:17:26 | 显示全部楼层
曾经的几款包装设计,我们现在要关心一下封口纸是否也是完全不同的了,虽然我觉得这是设计公司的天马行空机会更大。
7955795679577958
dynatop 发表于 2013-4-7 11:13
怎么我觉得像黑牌呢?
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龙富天下 发表于 2013-4-8 11:54:15 | 显示全部楼层
还能变的再夸张点不
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Borontang 发表于 2013-4-8 15:12:47 | 显示全部楼层
这还是VODKA吗?俨然已经是威士忌了!不过我很期待去尝尝鲜
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 楼主| dynatop 发表于 2013-4-19 14:51:46 | 显示全部楼层
来张清晰些的logo。
bbnyubkcqaet8ee-3caaa52.png
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